Milad Saeidi; Matin Moradi; Masoumeh Esmaeili
Abstract
Representation is one of the basic concepts in media studies and the way in which the media presents events and facts. In this method, words, images, music and other elements of the film are considered as symbols. Through which it creates different possible meanings. The aim of this ...
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Representation is one of the basic concepts in media studies and the way in which the media presents events and facts. In this method, words, images, music and other elements of the film are considered as symbols. Through which it creates different possible meanings. The aim of this study is to analyze the semiotics in the semantic systems of family changes in order to encode meaningful concepts. In this research, since it deals with moving images, music and words as media text, it has used a qualitative method with a semiotic approach to examine the visual cues in the selected film. The film introduces a profound tissue transformation in the family. From the point of view of technical codes, it is clear that all elements of technical design represent the duality between couples that leads to differences, and this difference in levels and mutual social rituals of couples is also evident in the social codes. As a result, the main concept of the film is about modern human, as if in the social context of his land, he is not so dependent and believes in his own culture and past, nor the necessary knowledge about the modern world and modern and postmodern life accessories has it.
